Privacy Policy

We are devoted to upholding and protecting the privacy rights of every individual. This Privacy Policy elaborates on how we utilize, disclose, or share end user (“you” or “your”) information through our website at latestnewing.com (“Website”), and any of our products and/or services (collectively, the “Services”), regardless of whether you access them directly or through a third party.


Please be aware that, except as specifically described below, this Privacy Policy does not extend to information collected by third parties, including other companies, or third-party websites or mobile applications, even if they are linked to or accessible through the Services.


1. What Information Is Collected and How Do We Collect Your Information?


We may collect, transmit, store, and otherwise process information about you in connection with your use of the Services, including any information you send to or through the Services. We use that information to provide the Services’ functionality, fulfill your requests, improve the Services’ quality, engage in research and analysis relating to the Services, personalize your experience, track usage of the Services, provide feedback to third-party businesses that are listed on the Services, display relevant advertising, market the Services, provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Services, and comply with legal obligations. Even when we do not retain such information, it still must be transmitted to our servers initially and stored long enough to process.


We may collect the following information from or about our users when they access our Services:


  • Information users provide to us: This includes names, gender, birth dates, personal ID card numbers, addresses, telephone numbers, email addresses, occupations, education, work experience, and related information.
  • Passive information collected: This includes a user’s browser information (user agent), browser type, IP host address, mobile device type, Identifier for Advertising (IDFA), Google Advertising ID (GAID), whether the user viewed, clicked, or otherwise interacted with the advertisement, and other device identifiers, domain name, pages visited, and the length of your user sessions using various technologies and means, such as IP address, cookies, internet tags, and navigational data collection.
  • Cookies: We use cookies to collect certain information about our users. Cookies collect information on the device and network used to access the domain and the date and time that users access the domain. This information is for internal use only, such as optimizing the performance of the Services. The information cannot identify the individual user.
  • Information from other third-party partners: This includes companies that provide services to us and our business partners.

2. How Do We Use Your Information?


We use the information, including any personal information, provided by users to provide our Services and for internal business purposes, such as improving our services and assisting our customers and partners in improving their products and services; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; supporting user accounts or customer service requests; complying with any required governmental or legal action; and other uses in accordance with our respective Terms and Conditions.

We may also use the information that we collect about your device to display advertisements on your device, which may include interest-based advertising customized to your interests, preferences, and locations; for bidding to serve advertisements; to determine which ads are most effective; to analyze and provide our demand partners or advertisers reports on the effectiveness of advertisements and campaigns, including across different types of devices based on our determination of devices that are related to the same person; and to build custom audience segments to enable our customers and partners to better target their advertisements and offers.

The legal basis for using your personal information:

We will only collect, use, share, and otherwise process your personal information where we are satisfied that we have an appropriate legal basis to do this. Our processing activities and our legal basis are set out below:

Categories of personal informationProcessing activitiesThe legal basis we rely upon
Contact information: For example: Names; Addresses; Telephone numbers; Email addresses; etc. Other information about you which you provide to us such as your gender, date of birth, and education.Providing services and optimizing services: (1) To meet the requirement of ad offer. (2) Analyze device data to determine the performance of advertisement campaigns and to verify the validity of the traffic. (3) Further optimize the effectiveness of ads and to exclude malicious fraudulent traffic. (4) Analyze ongoing business. (5) Optimize in-house App.We rely on our legitimate interests: a) To track and reduce the amount of fraudulent traffic and to verify the success of advertising campaigns; and b) To prevent and detect crime, and in each case, we have assessed and determined that our legitimate interests are not overridden by the rights and freedoms of the data subject to whom such personal data relates
Device information: IDFA/GAID/AID; Device type; User agent; Operating system; Operating system version; IP address; MSISDN; Device ID; IMSI; and browser information.We may also use your personal information where necessary to comply with a relevant legal or regulatory obligation that we have.



3. How Do We Share Your Information?


We may share your personal information with our business partners, including publishers, supply partners, demand partners, advertisers, marketing partners, data tracking companies, service providers (which may include IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services) and with our subsidiaries and affiliates so that we can better provide our Services.


In particular, we will share your personal information with:


  • Our advertisers: To identify and verify the validity of advertising promotion placed, and to verify the success of advertising campaigns;
  • Third-party attributions: Such as Appsflyer or Adjust, for monitoring and fraud detection purposes;
  • Government and/or regulatory authorities: To comply with our legal and regulatory obligations.

Except as otherwise described in our Privacy Policy, we will not disclose personal information to any third party unless we believe that disclosure is necessary:

  1. To comply with applicable law or to respond to a subpoena, court order, search warrant, or other legal process received by us, whether or not a response is required by applicable law;
  2. To protect or enforce our rights or the rights of a third party;
  3. To protect the safety of members of the public and our users;
  4. To respond to an emergency.


We reserve the right to transfer personal information to a successor in interest that acquires rights to that information as a result of a sale of us or substantially all of our assets to that successor in interest or of a merger between us and such successor in interest or as a result of division. We also reserve the right to disclose personal information as necessary to enable third-party service providers to support and maintain the operation of our Services, or to disclose personal information to other third parties performing services in connection with the operation of our business.


4. Transferring Personal Information Globally

We operate on a global basis. Accordingly, your personal information may be transferred and stored in countries outside the People’s Republic of China (PRC), the European Economic Area (EEA), and the United Kingdom (UK), such as the US, Brazil, and Singapore, which are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interests. Transfers are limited to countries recognized as providing an adequate level of legal protection or where we can be satisfied that alternative arrangements are in place to protect your privacy rights. To ensure the protection of your personal information consistent with applicable law, such transfer takes place outside the PRC, the EEA, and the UK as follows:

  1. If it is necessary to transfer such data from within the PRC to outside PRC, such transfer will be made pursuant to relevant laws and regulations.
  2. Outside of the EEA and the United Kingdom, such transfer will be made pursuant to the EU Model Clauses, the EU-US Privacy Shield certification, or other acceptable legal mechanisms of which you can request a copy via PiguetWynkoop@gmail.com.


5. How Do We Protect the Information?


We use various safeguards to protect the personal information submitted to us, both during transmission and after we receive it. For example, we have implemented and maintain appropriate technical and organizational security measures to protect the information we collect. We use multiple electronic, procedural, and physical security measures to protect against unauthorized or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information.


We also have a Data Protection Officer (DPO) according to GDPR. The DPO is responsible for monitoring our compliance with GDPR and cooperating with the supervisory authority. Their contact is PiguetWynkoop@gmail.com.

However, no method of transmission over the internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. How Long Do We Keep the Information For?


We may retain the information relating to a user for as long as a user uses the Services and for the purposes as stated in this Privacy Policy, unless otherwise required by law or applicable regulations. In specific circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.

Notwithstanding the foregoing, we may retain and use such information in a non-identifiable, aggregated format, as necessary for internal analytical purposes, to comply with legal obligations, to resolve disputes, and enforce agreements. We will make efforts to guarantee that personal information is kept for no longer than necessary for the purposes.